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docs/analytics.md

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+# Analytics 
+
+CollectionBuilder templates have a builtin method to add analytics tracking snippets to your site.
+
+Any analytics platform can be added by pasting the tracking snippet they provide into "_includes/head/analytics.html".
+During "production" build *only*, the include is added to the head of every page.
+By default, Jekyll is in the "development" environment, so analytics will not be added while you are testing your site locally.
+
+## Production environment
+
+Analytics is only included when building with `JEKYLL_ENV=production`.
+By default, Jekyll is in the development environment, and analytics will not be added.
+To add analytics during build, use this command into Git Bash or Terminal: 
+
+`JEKYLL_ENV=production bundle exec jekyll build`
+
+Or use our short cut Rake task: 
+
+`rake deploy`